Teenage Cancer Trust Puts on a Week of Music and Comedy at the Royal Albert Hall
You wouldn’t think The Cure , Ed Sheeran and a group of comedians would have much in common. But in the last week of March, they came together to perform at the iconic venue Royal Albert Hall to support Teenage Cancer Trust’s annual week of intense fundraising.
Teenage Cancer Trust, a charity which has goals to improve the lives of teenagers and young adults with cancer, have been putting on their shows at Royal Albert Hall since 2000. During these weeks, performers like Oasis, Tinie Tempah and Depeche Mode have graced the stage and the charity still manages to attract big names.
This year, The Cure played two three-hour sets on Friday and Saturday while Ed Sheeran and Passenger kick-started the event to raving reviews on Monday March 24.
“Every March we are able to use this platform to put cancer in young people at the forefront of people’s mind via both the media and speaking to the different audiences at Royal Albert Hall each night,” says Teenage Cancer Trust’s Lead Corporate Account Manager Lucy Ward.
For the second year in a row The Body Shop was the main sponsor of this week of entertainment. Together with other Teenage Cancer Trust events that The Body Shop supports they have so far raised £700,000 since 2013.
“The team at The Body Shop is great as they really get what the charity is all about,” says Ward.
“The partnership is far more than a fundraising success story,” The Body Shop’s PR Manager Sheena Appadoo adds.
“It’s driven by a mutual commitment to self-esteem, a fundamental value of both Teenage Cancer Trust and The Body Shop. Just some of the ways The Body Shop are helping to activate self-esteem include holding pamper sessions and makeover workshops at Teenage Cancer Trust units, and closed-door Pamper Evenings for patients and their families.
“Running these events, meeting so many inspirational young patients and being able to make a direct impact has been an incredibly rewarding and humbling experience for our teams and a real highlight of the partnership,” Appadoo continues.
Recently the young cancer patient Stephen Sutton became a Twitter phenomenon as he raised £2.5million towards Teenage Cancer Trust. Sian Caulton is a Youth Support Coordinator at Teenage Cancer Trust’s Nottingham Unit and sees firsthand how young people cope on the wards.
“It’s really important to have on-going activities to help distract people from their treatment, to encourage people to get out of bed and to get involved,” she says. “Having The Body Shop come to our unit gives us all a real boost.”
During the week at Royal Albert Hall, The Body Shop matched all donations that Teenage Cancer Trust received. More than 70 people from The Body Shop’s store teams also volunteered their time to hand out programmes and collect donations.
“This year we also ran #SelfiEsteem campaign, donating £1 for every feel-good selfie shared on our Twitter and Instagram @TheBodyShopUK using #SelfiEsteem,” says Appadoo.
“5,000 selfies were received which will also be used to create a SelfiEsteem montage wall in Teenage Cancer Trust units giving others a feel-good boost too.”